At the latest Brussels show, we stood eye to eye with some very good looking Audi's, which were personalized by the assortment offered under the "Audi Exclusive" program. Here the A6 Allroad Quattro is painted in an exclusive "Green Oak" colour.
We all have come to admire over the years the clean Audi styling, which has found global acceptance if not enthusiasm. And quite naturally, Audi customers worldwide are also looking to give their preferred Audi this very personal touch. Within the Audi group, it is quattro GmbH which offers the so-called “Audi exclusive” program.
Be it color, leather or trim, bodyshell, wheels or interior – when it comes to individualizing cars, quattro GmbH offers an impressive range.
We met at the latest Brussels Salon Mme Ann Tibbaut of Audi Import D’Ieteren N.V.,who offers the Audi Exclusive program to the Belgian customers in the Audi Contact Center in Kortenberg. We subsequently also went to visit this Contact Center, where PR Officer Katia Vandevelde showed us the “Exclusive” corner, where customers are able to select their very personal Audi.
Hans Knol ten Bensel
A very personal exterior…
The personalized Audi A7 on the Brussels show...
Indeed, the choices for the customer are virtually limitless: the exterior choices include around 100 paint colours and a whole host of styling packages that are designed specifically for the respective model range.
Notably, to suit the special character of the Q3 and Q5, Audi Exclusive also includes off-road packages.
Customers who place even greater value on their very own personal expression can order paintwork in the colour of their choice, mixed specifically for them.
For the Audi R8 and even for other models, too, there are a range of matte paint finishes for an even more spectacular effect.
The range of alloy wheels – a bestseller for quattro GmbH – is growing constantly and extends all the way to the titanium-look 21-inch wheel.
… and interior
The interior program consists of 16 interior colors, two leather qualities, Alcantara and nine carpet shades.
One of the recommendations by Quattro GmbH for the A4, A5, A6, Q7 and A8, from left to right: Body colour Daytona Grey, Valcona Leather smoky blue, Stitching havanna brown, Carpet havanna Brown. Beneath, the inlay is shown, here "Fine grain Ash nougat" is suggested.
For the seats, almost all options can be individually configured and accented with contrasting stitching; the colour of the leather is also fully open to choice.
To complement the leather, quattro GmbH offers exclusive trim inlays – in piano lacquer, metal and fine wood veneer. For the full-size models, the Audi exclusive program encompasses fine solutions for the headliner and instrument panel.
A selection of inlays is shown here, Top right: Sepia Oak. Middle: Modrone gold, Bottom right: Vavona bronze.
The flagship A8 offers features like a cool box, a folding table and fully adjustable reading lights in the rear…
Audi Exclusive at the Brussels Salon
Mme Ann Tibbaut showed us proudly on the latest Brussels Show the exhibited “Audi Exclusive” cars.
She ushered us first to a beautiful A7 finished in Dolphin Grey, a colour already used on earlier Audi models, but which suits the A7 wonderfully.
The seats are special, coming from the “Exclusive” programme, and finished in Jet Grey and Classic Red. The carpets are also finished with a leather rim in Classic Red, and dashboard lining/steering wheel and further details are finished with contrasting stitching in Classic Red.
She also showed the Q6 Allroad, which has an “Oak Green” finish, a special “Audi Exclusive” colour, which is also unseen on normal Audi’s. Look at our title photo above...
The “Audi Exclusive” corner at the Audi Contact Center in Kortenberg
Of course were anxious to take a closer look at the way the “Exclusive” range is presented to the customer here in Belgium. There we met Audi Import D'Ieteren PR Officer Katia Vandevelde, who kindly showed us around.
The “Exclusive” customer area is situated right next to the car configurator setup at the end of the vast showroom, and consists of a display table which shows the exterior/interior and colour/material combinations. On a vertical hinged display, the customer can make a choice between the leather colours and qualities, and has not only the possibility to see, but also to “feel” the offered quality.
PR Officer Katia Vandevelde shows us how the customer can choose between the different colours and qualities of leather...
Needless to say that the upmarket model range, the A6, A7 and A8 series are most prone to be ordered with an “Exclusive” touch. Mme Ann Tibbaut pointed out to us at the Brussels Salon that not less than 50 % of the sold Audi R8 are delivered in an “Exclusive” trim.
Creating an (almost) optical illusion: Katia Vandevelde points her finger at the photo of the stitching in the "Audi Exclusive" brochure...
Of course all Audi models, from the A1 onwards, can be personalized under the “Audi Exclusive” programme…and that You can even purchase “Exclusive” personal items too, just look at the photos…
Hans Knol ten Bensel
You can even personalize the way you work at your office with the Audi Exclusive programme, like for example a true "Audi" mouse for your laptop...