For us, lovers of classic and thoroughbred cars, there is of course an anniversary this year, which is not to be missed. Indeed, 60 years ago, the DS made its debut at the Paris Motor Show.
As part of the DS WEEK, to be held in Paris from 19 to 24 May, DS is preparing a major event to join its global network in celebrating 60 years of the DS and the launch of the DS Brand.
The public is also invited to explore the DS Exhibition in the Jardin des Tuileries on Saturday 23 and Sunday 24 May. Over nearly 4,000 m2, visitors will be immersed in the world of DS and travel in time between the past, the present and the future.
Fans, meanwhile, will have a unique experience on Sunday 24 May as more than 600 DS will make an enormous parade along the Champs-Élysées. These four wheeled forever young goddesses can be admired on Saturday at the historic Linas-Montlhéry track (near Paris), at the international gathering for the 60th anniversary of this legendary car. This will be the largest concentration of DS collectors in the world this year.
Launched in 1955, the DS is still one of the most popular French automotive icons of the 20th century. Grown popular by its commercial success, as well as its political career, particularly with General De Gaulle, its cinematic appearances and its sporting success, the DS made its mark on the lives of many people in France and spread French know-how around the world.
Building on this exceptional heritage, the DS brand was created on June the 1st 2014. This brand will perpetuate the avant-garde spirit of this legendary car and allow the French vehicle market to reconnect with luxury. As you know, we drove recently both the DS4 and DS5, and were very impressed by their panache, personality and style. Read more soon about the DS anniversary celebrations on these columns!
Hans Knol ten Bensel