We were always great admirers of the style and panache, so unique to Citroën. Well, there is good news: Citroën has opened on 27 November 2013 a new showcase dedicated exclusively to the DS world, the DS World Paris.
This stylish centre is located at 33 rue François 1er in the middle of the city’s famed “Golden Triangle”(delimited by the Champs-Elysées, George V and Montaigne avenues).
The DS World Paris is a venue for sales, shows and history – with the spotlight firmly on DS line models – and a place for experience, emotion, which is, last but not least, also open to artists…
A place not to miss for automobile lovers on a (Christmas) shopping trip to Paris, and therefore merits our attention in these columns. Needless to say that very soon we will visit the DS World ourselves!
Hans Knol ten Bensel
Join the DS passion…
Behind a listed Art Deco façade three “levels of experience” are built up, highlighting DS models, talent and heritage.
It is also a point of sale, aimed at winning over new customers by bringing them exclusive and personalised services and by showing them the most beautiful vehicles in the line, including the CITROËN DS3 DS World Paris, a limited edition of the DS3, produced in just 15 units.
The DS World Paris is the second DS-dedicated venue, joining the DS World in Shanghai, which opened in March 2013.
A limited edition of the DS3, the "DS World Paris" has been launched for the occasion...
The DS line story is about success, conquest and growth. In an impressive global achievement, CITROËN has sold already over 400,000 DS line models since its launch in 2010.
With the DS World Paris, the Brand is pursuing its singular destiny in the automotive industry, as the manufacturer puts it, having successfully launched a line of distinctive products with bold choices on styling, architecture, sensations and refinement.
Indeed, knowledgeable fans, passionate visitors and customers are all welcome…
The DS Saga starts on the first level…
DS fame began with the CITROËN DS, launched in October 1955 at the Paris Motor Show held in the Grand Palais.
The heritage of the DS line is spotlighted on the first level of the DS World Paris, where visitors get to learn more about the saga of the CITROËN DS. The model on show for the opening is one of the very first in the prestigious line: a 1956 CITROËN DS19.
For the opening, the limited edition CITROËN DS3 World Paris is on display, alongside the youngest member in the line-up, the CITROËN DS3 Cabrio.
Starring on the lower level are the CITROËN DS4 and DS5, both featuring “Faubourg Addict” body trim that artfully stages the DS logo.
The future of the line is suggested by concept cars, with Wild Rubis the inaugural example.
…with the Wild Rubis.
The Wild Rubis concept car previews the future SUV model in the DS line.
Powered by full-hybrid plug-in technology, it stands as a concentrate of DS styling, wild and sophisticated down to the last detail, from the mobile lighting modules to the wheels and tail lights graced by the DS logo and the rear end with its sculptural design.
The CITROËN DS3 DS World Paris.
“The CITROËN DS3 DS World Paris was designed exclusively to celebrate the DS World Paris,” says DS styling head Thierry Metroz.
The interior of the DS World Paris...
Produced in just 15 units and sold only at the DS World Paris, the limited-edition model
is executed in matte ash grey body paint with Trinitario brown for the roof and wing mirror shells. The colours were of course created exclusively for the new model. The CITROËN DS3 DS World Paris is available with a 120 bhp petrol engine (VTi 120) and an automatic gearbox.
Exclusive and personalised services
At the DS WORLD PARIS, customers get tailored advice and special, all-new services including home deliveries of new vehicles across the Ile-de-France region and “jockey” vehicle pick-ups for servicing operations.
All DS customers benefit from a free one-year concierge service and invitations to headlining events through the CITROËN DS Privilege club.
Customers can enjoy chauffeured tours of Paris in an original CITROËN DS23 or rent the legendary car themselves!
A boutique showcasing the DS lifestyle
The DS World Paris boutique proposes a collection of objects informed by heritage, refinement and daring – the key qualities of the DS line.
Products include a wallet, a special wallet for vehicle registration papers, a phone case and a key ring, all of which will slip perfectly into “DS Addicts” bags.
For the opening of the DS World Paris, CITROËN is launching the first product in its DS Lifestyle luggage line, the “DS 48H” weekend bag, available in a limited edition and in an exclusive avant-premiere at the DS World Paris. But more about these “boutique” products when we visit DS World soon ourselves… just watch these columns!
Hans Knol ten Bensel