Iconic cars create unforgettable images. So it was only a matter of time that the photogenic and timeless shapes of the Cinquecento would be coupled to the camera lenses of an equally iconic camera maker, Canon.
Indeed, the 500 inspires one to take those special car photos, and so the Italian car maker introduces in Brussels a special series, where the happy 500 “Catwalk Edition” buyer will not only get a specially equipped Cinquecento, but also get a pristine white Canon EOS 100D reflex camera.
The dynamic PR department of Fiat Chrysler Automobiles Belgium used this premiere to invite us to a brand new stylish bistro in the centre of the European Capital, where Canon and Fiat organized among the journalists a photo contest, where the prize winners could get a beautiful compact Canon G9X .
I took this photo here of the "black" version from the G9X, which I had to use to take the prize winning picture.
Needless to say, your servant rose to the occasion, after having listened carefully to the professional suggestions and tips of famous car photographer Frederik Herregods, head of the jury, and won the second prize… Soon I will show in more about this camera a special report, and also of course display my winning picture!
Hans Knol ten Bensel
The 500 “Catwalk Edition Canon”
The car was shown to us in front of the restaurant/bistro “75” in pristine white, but will be presented on the Brussels Show in bordeaux. This special edition includes:
7 inch touchscreen
Automatic climate control
Specific Logo’s CATWALK Edition Canon
Chromed rearview mirrors
Lateral protection profiles
Chromed strip on the engine hood
A white Canon EOS100D camera with standard 18-55 lens.
The whole package is available on all 500 and C Lounge models, with all engines. The value of the package is 1.100 Euros, but is offered at 500 Euros, resulting in a 55 % discount. So effectively, you get all the extra’s – or the camera – for free, depending how you look at it.
The dynamic PR people from Fiat Chrysler Automobiles Belgium, Wim Willems (center) and Dominique Fontignies (right) organised a press conference in the premises of the braznd new "75" restaurant...
The Cinquecento is available in the Belgian market in three equipment levels, Pop, Pop Star and Lounge, and is priced from 12.590 Euros onwards. The cabriolet version is available from 15.590 Euros. You get a true icon, but remember that since its introduction in 2007, the 500 has been improved with not less than 1800 innovative details. Recently the LED-daylight lights have been added, and the UConnect high-tech infotainment system is now also available in the 500.
The PR people with their colleagues of Canon chose a very interesting venue, the Restaurant “Le Seventy-Five” at 75, rue des Alexiens in 1000 Bruxelles. The place was only to be opened a week later, so we enjoyed a premiere, which proved very tasty. The accompanying photos show you somewhat more of the interior. Its cocktail drinks are a dream…
… and the (photo) experts.
Professional car photographer Frederik Herregods (see photo below at the press conference) has already chalked up an impressive career, and his suggestions are therefore nothing less than their weight in gold. He had a few important tips, which I will remember forever now.
First: do not always compose the car or object in the centre of the photo. Try different positions off centre, it makes the object/subject and its setting so much more interesting. The “golden cut” and the classic proportions are nice to follow, but rather boring. Be creative…
The photo should then preferably always tell a story, or intrigue, attract the attention. Then the direction of the light. Do NOT be afraid to photograph against the light, just compensate the exposure of the camera. You can play and fiddle with it until you get the correct exposure. When taking a picture at an angle of the direction of the light, the shapes of the car/object will just stand out that much more, the play between light and shadow is then the most interesting.
Of course, do NOT use the inbuilt flash unless you want specific artistic effects or the light conditions force you to. The flash light inevitably “flattens” the photo. Last but not least there is the quality, intensity, temperature of the light. Do not take pictures in the blazing mid-day sun in summer. Low angle light, like in winter or very early morning/dusk light is just beautiful.
I had also a discussion with Luca Pavone, Product Business Developer at Canon Belgium. On these columns, we will soon tell you more about the Canon G9X camera and other Canon camera products. Of course, I immediately used my beautifully finished in aluminum with leather inserts "prize" G9X to take photos of the Jaguar XF I am testing now at the moment of writing…
I just invite you here to look at the accompanying photos…
Hans Knol ten Bensel