At the Frankfurt International Motor Show, Mercedes-Benz presents not only new models to the world public, but will have a very special innovation to offer as well: as the first car manufacturer, the premium brand is launching its own digital radio programme – broadcasting 24 hours a day with a fixed programme schedule and editorial content.
Interesting enough to tell you here more about it...
Hans Knol ten Bensel
Mercedes-Benz Radio can be received with an app for tablets and mobile devices, a web player for at home and on the road, or with the latest generation of the COMAND Online multimedia system in the vehicle. The innovative audio offering is also available in the new Mercedes-Benz GLA, which celebrates its world premiere at the Frankfurt show. Further model series featuring the latest generation of COMAND Online are to follow.
Mercedes-Benz Radio: independent, editorial and innovative
Mercedes-Benz Radio presents a 24-hour English-language premium programme from the brand with the star. The programme is a varied mix of high-quality editorial brand contents, sophisticated music and contents deriving from cooperation with selected partners.
The emphasis is on stories from the product and brand universe of Mercedes-Benz. For instance, new vehicles and studies pertaining to all model series will be presented. Mercedes-Benz reporters are on hand at unusual events and immerse themselves in the world of the star. The programme is topped off by branded entertainment elements featuring Mercedes enthusiasts from all over the world as well as contents of partners, for example on the topics of travel, culture, sports, fashion, lifestyle and zeitgeist.
One touch radio: for Your Mercedes and Your IPad...
True to the motto "The world of driving culture", Mercedes-Benz Radio is fully integrated into the latest generation of the COMAND Online multimedia system.
I installed the Mercedes Radio on my I Pad and I Phone... and enjoy it ever since!
The Mercedes-Benz engineers have developed a simple, intuitively grasped operating system that permits starting and navigating through the radio programme at the push of a button.
Further information about Mercedes-Benz Radio as web player, app or in COMAND Online is available online: www.mercedes-benz.com/radio, https://itunes.apple.com/en/app/id691836854.
Hans Knol ten Bensel