Offering mobility is nowadays more than ever the name of the game, and Peugeot makes no exception to the spirit of the times by offering this mobility – fittingly called « Mu » referring to the Greek letter of the alphabet, “µ” which indicates motion – to the large public.
We attended a remarkable press conference of Peugeot Belgium-Luxembourg, introducing their mobility scheme in Belgium.
Stéphane Le Guevel, General Director of Peugeot Belgium-Luxembourg, opened the conference focusing on the bicentennial tradition of Peugeot of mechanical excellence and quality, but was also pointing towards the new identity of the marque, its environmental consciousness and last but not least, is innovative mobility concept.
Indeed, Peugeot is inaugurating a new marque identity this year, illustrated by a new Lion emblem and the Concept Car SR 1, harbinger of the new styling of the future Peugeots. The concept car 5 by Peugeot prefigures the lines of the future 508.
Anyone can rent a Peugeot business van, cabriolet, scooter or bike at selected Peugeot dealers, a bold and innovative mobility concept launched in our country by the French car maker...
This year will be very important as Peugeot is launching its zero-emission electric vehicle iOn, followed next year by the 308 HYbrid4, combining 200 hp Diesel power with electric energy, only 99g of CO2 emissions and 4 wheel drive. The car was presented on the Frankfurt Auto Show. The Diesel engine drives the front wheels, the electric motor powers the rear wheels. In 2012, a HYbrid4 version will also be available on the beautiful RCZ Coupé.
In that year we will also see a “plug-in” version of the 308 Hybrid4.
… with a full range of bicycles, scooters and cars…
Peugeot has a unique position as a manufacturer, as it builds not only cars, but also bicycles and scooters. Combine all this with a vehicle model range spanning from cabriolets to utilitary vans , and one understands quickly that Peugeot can offer indeed unique mobility to the public.
Peugeot has not restricted its mobility concept to Peugeot owners only, but offers it to a wider public.
Emmanuel Scheenarts, Marketing Director at Peugeot Belgium Luxembourg, explained the concept more in detail.
The service is offered to private persons, who need only to set up their account on the website www.mubypeugeot.be. There one can purchase so-called “mobility-units”, at the price of 20 Eurocents per unit, in minimum tranches of 10 Euro . With these units one can rent anything from bike to business van, and even accessories like roofracks and rooftop boxes can be rented for the time of a vacation.
In 2011, these units can be used anywhere in Europe, at the moment of writing the mobility concept is introduced in France, Germany, Spain and Italy, and is now being launched in our country and the UK. At present, there are three mobility centres: one in Antwerp at Karel Oomsstraat 47, and two in Brussels, one at Meiser in the Avenue Jacques Georgin, and one in Uccle at the Rue de Stalle, where also the press conference was held. The project will be rolled out in Belgium over a period of 5 years, and in 2012 all the larger cities will be covered, with also the larger independent Peugeot dealers participating in the project.
When a Peugeot client leases a Peugeot iOn, he automatically receives extra mobility points at every periodical billing. What does it all cost? We suggest you take a look at the mobility website. If you want to enjoy a beautiful autumn day at the wheel of the RCZ coupe, this will set you back some 500 units, which is the equivalent of 100 Euro…
Press attaché Wim Doms (left) and Adelheid Terryn, Director Communications and External Relations, (right) provided us with additional information on the mobility project...
But if you want to enjoy the Brussels air on a bike with electric power assistance, it will set you back only 45 units or 9 Euro per day, or 80 units for a whole weekend, costing you 16 Euro… what are you waiting for?
Hans Knol ten Bensel