Nissan Belux Managing Director Stephane Chauville looks forward into 2016...
The festive season is fast approaching, and Nissan is traditionally the first brand to announce its plans for the coming year, and comment on its presence on the forthcoming Brussels Motor Show.
Looking forward to 2016 is traditionally done in a carefully chosen place which both pleases many and evokes what the brand stands for.
This year, Nissan held its press conference and luncheon at the Logistics and Innovation Training Center in Laakdal.
The setting proved both stylish and progressive, set in a nicely landscaped part of this center, amidst a scenic pond which surrounded the reception building. This center was opened in 2012 as a study and training centre for innovative logistics, in partnership between Nike, KU Leuven and Thomas More University.
Strongest growing brand...
According to the yearly Interbrand study of the 'Best Global Brands', Nissan progressed from 56th place in 2014 to 49th position in 2015. The brand's value rose not less than 19 pct to 9,082 bln USD.
Over the last five years, Nissan climbed from 90th place to its present 49th position.
Marie-Louise Van Dyck, Director PR and Communications, opened the conference...
Nissan in Europe
Nissan is one of the strongest international brands on the European market. Not less than 14.500 people are working in several departments, like design, R & D, production, logistics, sales and marketing.
In 2013, Nissan factories in the UK, Spain and Russia, built not less than 625.000 vehicles, from mini SUV's, crossovers to the Nissan LEAF.
This is the world's most popular EV, its performance reaching a satisfaction rating of not less than 97 pct.
An impressive 95 pct of LEAF drivers would recommend this car to family and friends...
Nissan offers not less than 24 models on the European market, and is on the verge of becoming the largest Asian car manufacturer in Europe.
Encouraging prospects for the Belgian market...
Nissan is quite optimistic on the perspectives for the EV vehicle market. Belgium has been lagging behind so far in terms of EV penetration compared to neighboring European countries, and the Flemish government is introducing a 5000 Euro premium next year for every EV purchase. This measure is expected to enliven the EV market in Belgium, which has been lagging behind the European average so far.
Important for this success is also the increased range of EV, and here the new 30 kWh battery of the Leaf increases its range to 250 km, which will satisfy most users. The 6,6 kW charger and mode 3 cable is now standardized.
Nissan will further increase its leadership in the Cross-overs, with its successful trio, the Quashqai, Juke, Xtrail. Two new models which have run their first full year, will also have a further positive effect: the Pulsar and the Xtrail. Furthermore, there will be the new Navara.
On the Belgian market, the restructuring of the dealer network is now completed, the offensive on the fleet market is further taking hold with now not less than 15 business centres being operational, and also the Light Commercial Vehicle offensive is getting along with a further professionalization of the dealer network.
Presenting the new Navara NP 300
At the press conference, Sandrine Parguez, LCV Product Specialist Belux presented to us the new NP300 Navara.
The Nissan NP300 Navara has won the coveted International Pick-up Award 2016 at a ceremony in Lyon, France.
It combines a tough, working pedigree – Nissan has a very long tradition in building pickups - with premium ride comfort, smart technologies, and quite pleasing, modern styling. It comes with Technologically advanced 140kW twin turbo diesel, 120kW single turbo diesel or 122kW petrol engines.
With 5-link rear suspension it is as capable and comfortable off-road as it is on road. In the front, the fatigue-reducing all day comfort seats create a neutral posture that improves blood flow to make long rides considerably more pleasant.
In the back, passengers will enjoy plenty of legroom plus their own air conditioning.
Well at home on all terrain…
On an incline, Hill Start Assist* can help keep you from rolling backwards when you’re accelerating up a hill from a stop. And Hill Descent Control* helps you maintain steady speed and braking, so you get down a steep grade safely.
The all-new Nissan NP300 Navara has a host of safety features as standard across the range including 7 airbags, Vehicle Dynamic Control (VDC), Traction Control System (TCS), Anti-lock Braking System (ABS), Brake Assist (BA) and Electronic Brake force Distribution (EBD). ANCAP has awarded the Nissan NP300 Navara a top 5 star ANCAP safety rating…
More about this NP300 Navara soon, when we are able to sample some driving impressions.
An interesting and stylish prototype: the Sway
Nissan has been lifting the veil of its future compact hatchback design with the Sway Concept at the 2015 Geneva Motor Show. The little, egg-shaped hatchback cribs styling elements from earlier show cars from the brand and mixes them together into an attractive five-door, and will also be shown on the Brussels Salon…
Hans Knol ten Bensel