SEAT will present the first compact SUV in its history next year in Geneva...
SEAT has its eyes firmly set on the year 2020. The Spanish carmaker revealed its strategic vision for the future in Geneva with the 20V20 showcar (meaning Vision 2020), a SUV that sets the stage for the brand’s future and puts forward a totally new design language.
“The 20V20 shows our ambition”, said SEAT President Jürgen Stackmann today during the company’s presentation at the Geneva Motor Show. “It is our guiding star and the lighthouse for our development for the coming five-year period”.
Important enough, in our opinion, to take a closer look at this car with its angular styling approach...
Hans Knol ten Bensel
A new product formula...
Jürgen Stackmann emphasised that “SEAT will be applying the winning Leon product formula to the entire range. SEAT will shift focus from the small car to the compact car category. The centre of gravity shifts upwards entering big, fast growing and more profitable segments”.
In addition, Stackmann reaffirmed the brand’s commitment to enhancing connectivity, which is backed by the agreement announced yesterday with SAMSUNG.
The President of SEAT also announced that the brand continues having a positive momentum in the first two months of the year compared to the same period in 2014: “To date, our global sales have grown 7.5%”.
Stackmann underscored that in 2014 SEAT sales improved by more than 10% for the second consecutive year and placed emphasis on the big EU markets, including Germany, Spain, the United Kingdom and Italy, where the brand displayed double-digit growth.
The success of the Leon family explains the brand’s surge in sales. “For the first time in our history we have sold more Leon than Ibiza. The Leon family is now complete”, summarised Stackmann, who announced the world premiere of SEAT’s first compact SUV at next year’s Geneva Motor Show.
20V20, SEAT’s strategic vision
The SEAT 20V20 combines the dynamic silhouette of a four-door sports coupé with the refinement of an SUV and the versatility and utility of a mid-size estate car.
At a length of 4.659 metres and with its 20-inch wheels and the determined expression conveyed by its adaptive full-LED headlamps, (see photo below)
this sports utility has, according to SEAT spokesmen, " a robust stance that is in no way aggressive, while the interior offers a generous amount of space and premium ambience for five. "
Proven VW group technology...
In addition, a comprehensive package of driver assistance systems raises the levels of comfort and safety even further. The array of drive options is multi-faceted, ranging from the high-performance TSI and TDI motors to plug-in hybrids.
The power is delivered to the wheels via the DSG transmission and electronically controlled all-wheel drive. Indeed, this SEAT flagship will benefit fully from the state of the art technology the VW group!
Hans Knol ten Bensel