You have already seen our presentation of the Alfa Romeo Mito TCT on our site, but the dynamic PR team and their Alfa Romeo Brand Country Manager Eric Courtioux invited us again at the Brussels Vintage Hotel to improve and deepen further the relation with the digital media, the website journalists and website owners, of which I am one of course.

We gladly accepted the invitation, to discuss further matters of mutual interest, and last but not least the plans of Alfa Romeo Belgium to integrate digital and web media still more in their PR activities.

Hans Knol ten Bensel

Institutional Relations Officer Wim Willems (to the left) and Alfa Romeo Brand Country Manager Eric Courtioux (to the right) presenting the Mito TCT and their PR and marketing approach to the internet and digital media press.  
 

Alfa Romeo Belgium , and notably Eric Courtioux and his PR colleague Wim Willems have only to be congratulated for it. They have long since recognized the importance of these new media.

It was also a good opportunity for Alfa Romeo Belgium to present some of their marketing activities, where internet has been used extensively as a medium to approach young and dynamic clientele, notably at the launch of the Mito. 

Ready for the drive in Brussels streets: the Mito TCT with the roadbook on the wheel awaits the press...  

We took our faithful Sony Cyber-Shot DSC W170 this time to the venue, (at the first presentation we used our Nikon D40) and photographed the well styled Mito’s in the courtyard of the Brussels Vintage Hotel, a fine, o so charming smaller hotel with an excellent wine bar, close to the Avenue Louse/Place Stephanie.

The owner being also an Italian car enthusiast (normally, you will find his black Cinquecento in the courtyard) it was only fitting that Alfa Romeo chose this exquisite private hotel for its presentation.

Alfa Romeo Belgium also presented some of their marketing feats to the digital press: they showed the film about the expedition where they lowered a billboard with a low price action for the Alfa 147 at the Brussels Motor show 2010 to the deepest point on earth below sea level... some 11.000 meters below the surface, and it was done with succes!  

At present, we are test driving the Mito TCT with the marvelous 1.4 litre 135HP gasoline engine, and you will read our impressions in these columns soon…

Hans Knol ten Bensel