Dear Reader, we start also a brand new column about Car Books. We set off with a special edition launched in August last year by Giancarlo Perini about the art of car design by the BMW group. This magnificently illustrated book gives a unique in depth insight in the design culture of BMW, both on its cars and motorcycles. You will read soom more about it on this page…
In the meantime, we can lift part of the veil by telling you that Perini deals with the BMW design phenomena of Dynamism and Character, and brand specific design strategies,
like translating into the paradigma of our 21 st century the legend of the Mini. But we will tell you more about all this here shortly !
Hans Knol ten Bensel
Car Design can be assimilated to a pure form of art.
It can be "translated" into the noblest materials, shaping indeed one of the most striking modern inventions of mankind.