When a world car is being rejuvenated, it is of course world news. Indeed, the Toyota Corolla is the world’s best-selling car.
But did you know that to date, 40 million Corollas have been sold worldwide since the first generation was launched in 1966, 47 years ago?
With the introduction of the new Corolla - the 11th generation - the car is now being manufactured in 16 production locations and sold in over 150 countries around the world...
Hans Knol ten Bensel
Ever more popular, but this success also entails more...
With the impressive numbers produced, the Corolla has indeed taken a leading role of leader in the motorisation of Japan and the rest of the world.
With the Corolla now playing this wider role it also demands careful consideration of the diverse and ever-changing motoring requirements and expectations of different regions of the world. Therefore, in‑depth analysis and the incorporation of customer feedback have been integral to the development of the new Corolla.
The Driving Dynamics of the Corolla have been improved, and this even shows down to the instrumentation...
As a result, the company has built on the philosophy behind the creation of the first generation Corolla.
Toyota defines this philosophy as building a car of superior quality, durability and reliability (QDR) that fulfils customer expectations in every market throughout the world- with a determination to now exceed those expectations in every key area highlighted by their feedback.
The result is the new, 11th generation Corolla – a car that clearly inherits 47 years of Corolla DNA, and has been created to satisfy a wide range of global customer needs.
It features an advanced, more contemporary design; improved roominess, comfort, practicality and user-friendliness; unrivalled fuel economy, improved driving dynamics and enhanced safety features.
Above all, the new Corolla builds on the model’s legendary QDR with significantly enhanced quality in every aspect of its design and engineering, whilst still representing impressive value for money in every market around the world.
We will soon tell you more about the new Corolla, but let you enjoy the photos here...
Hans Knol ten Bensel