Car builders are with the styling of their cars actually creating modern art, and as such it is only logical that their creations also have a place in the design museums and exhibitions.
Audi is indeed bringing something of the flavor of a world debut from the Frankfurt Motor Show to the Pinakothek der Moderne in Munich. Just one day after premiering the pioneering show car at Frankfurt, the carmaker is unveiling it as a sculpture in “Die Neue Sammlung – The International Design Museum Munich.
Some 1,800 models of the Ur-quattro made from pure aluminum form a “carpet” that symbolizes Audi’s history. The models were manufactured in a small production run, drawing on Audi’s toolmaking expertise.
We just tell you here a bit more about it, and of course soon will tell you more about Audi news and models at the Frankfurt Motor Show…
Hans Knol ten Bensel
A carpet of 1800 models...
The preparation of the exhibition: the Quattro is placed over the "carpet" of 1800 models...
Following the successful exhibition “Design Icons”, staged by Die Neue Sammlung at the Audi Forum Neckarsulm, from September onwards, Audi will be guesting in the Pinakothek der Moderne with a wall installation.
The installation called the Audi design wall will form part of the Permanent Collection of Die Neue Sammlung for at least five years.
For the Audi installation, around 1,800 models of the legendary Ur-quattro form an “aluminum carpet”.
Each of the models, weighing around 860 grams, were cut away from a seven-kilogram block of aluminum. The future of the Audi brand rises up from foundations formed of these aluminum Ur-quattros. (see photo below)
The sculpture evoking the Audi Sport quattro concept soars up vertically. The show car translates Quattro technology and its tradition in motorsport into a futuristic formal idiom.
The preparation of the exhibition...
A mirror suspended on the ceiling allows visitors to explore the installation from an unusual perspective. “The Audi design wall visualizes the bridge between the past and the future of our brand,” explained Prof. Dr. Ulrich Hackenberg, AUDI AG Member of the Board of Management for Technical Development.
“The common thread is Quattro technology, which defines Audi more than any other.” The work was devised by the Audi Design team specifically for this room in the Pinakothek der Moderne. “We created the Audi design wall with the passion of an artist and exercised maximum precision in visualizing the core technology of quattro,” commented Hackenberg in describing its evolution.
Mounting the Quattro bodywork vertically was a job which required careful expertise, involving not less than two forklifts ...
The idea for the exhibit itself came from an internal competition among Audi designers. (See the drawing below). The challenge was to come up with an object that communicates with the onlooker. The Audi design wall is also visible to passers by outside the museum.
The museum, “Die Neue Sammlung” which opened in 1925 and now has a collection of over 80,000 objects, ranks as the oldest and largest design museum in the world.
As a design-oriented carmaker, Audi is an obvious partner for Die Neue Sammlung, and Prof. Dr. Florian Hufnagl, Director of Die Neue Sammlung, stated “we plan to continue infusing the partnership with life over the coming years”
Of course, The model that inspired the carpet exhibit, the Ur-quattro, is in itself a legend. Since 1980, when the first Audi quattro was unveiled to the public at the Geneva Motor
Show, permanent all-wheel drive has emerged as a core automotive technology., as we know all to well.
We let you enjoy the photos here… and just announce you here that after the reopening of the Pinakothek der Moderne on September 14, 2013 the first Kunstareal Festival will take place in the grounds of the Pinakothek museums on September 15, 2013, taking “Encounters. Kunstareal Munich” as its motto.
As one of the festival’s supporters, Audi will be presenting design in a way that is specifically tailored to children.
Children will be able to discover design on a paper chase taking them through the rooms of Die Neue Sammlung, and in a design workshop hosted by Audi. At the workshop, the children will have the chance to create small models, in the process gaining an insight into the work of Audi’s designers and model makers.
Hans Knol ten Bensel